Infomercial Testimonial Recruitment

More Testimonial Tips

12.    Testimonial Casting is frowned upon by the FTC.  Understand that infomercial testimonials, real life non biased product users with no material connection, need to be recruited, managed, reported on etc in a particular manner in order for shopping networks, media buyers, distributers and the FTC. See Ed Gaut's one on one interview with the Assistant Director of Advertising Practices at the FTC.  Click here 


13.    Ask your testimonial provider what shopping channels have recently accepted actual results and actual photos and actual video testimonial. - Then verify.  ITG has experience working with the shopping channels.


14.    Testimonial Recruitment and management of testimonial participants is much different than testimonial casting.  There is a specific protocol that should be followed to minimize a competitor’s referral to ESRP and FTC.  ITG can assist you in affordably generating accepted testimonials.


15.    Consumers look for the ITG Seal:  Infomercial Testimonial Group is the ONLY testimonial provider recommended by SELF magazine. 

16.    No other testimonial provider has worked on more #1 shows in fitness, cooking appliances, weight loss, hair growth, diet pills, and supplements.


17.    Don’t be fooled. ITG was the first and original large scale testimonial provider in the world.  Infomercial Testimonial Group is still the largest testimonial provider by far with more number 1 shows.

18.    On a smaller scale, many have tried to mimic what we do at Infomercial Testimonial Group by reproducing our forms, charts, techniques, stealing web photos, descriptions, and content but that proves Infomercial Testimonial Group is the testimonial provider all the others consistently strive to emulate.  We have had numerous clients come to us AFTER using an “experienced” imitator claiming to understand the DRTV testimonial ins and outs.


19.    Save yourself money by getting your infomercial testimonials done right the first time at ITG.


20.    Consider Costs and Value:  As the largest testimonial provider in the world Infomercial Testimonial Group has established processes that streamline the testimonial program process making useable expert approved testimonials, and result reporting, more affordable to our clients.


21.    BOTTOM LINE:  We will beat any valid infomercial testimonial provider or infomercial producer testimonial program quote by at least 5%.  Forward us a current testimonial program quote from another infomercial testimonial provider and Infomercial Testimonial Group will beat their price by 5% or give you one heck of an explanation of why not.  FYI: Some clients have saved much more than 5% off their submitted quotes for Infomercial Testimonials.

CALL TODAY for a free Infomercial Testimonials consultation.
949 251 0944

A note to imitators - The DRTV industry deserves better - Stand on your own merits and use your own content or face the consequence. 

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